Blockchain case study  239

• Evaluation of the employee’s productivity and loyalty towards the strate-

gic programmes is important. This can highlight the deficiencies about

the leadership and how a programme should be managed in future

• Strategy evaluation should include assessment of strategic objective

delivery. It is important to evaluate the gaps in executing the pro-

grammes, unpinning the strategic objectives and what more can be

done to improve the governance to get final strategic outcomes

• The evaluation of the business outcomes and value addition aligned

to the vision and mission of the company is essential to deliver suc-

cessful strategy

Strategic outcome delivered

Transparency is crucial in evaluating whether the strategic outcomes have

been delivered. The sponsor of the programme is accountable to report on

the delivery of the outcomes to all stakeholders.

All deliverables should be evaluated against the set KPIs and the mile-

stones set at the beginning of the strategy execution.

In this section, we will evaluate the strategic outcome for IOSpeed. The

following is a list of outcomes delivered in this case study for IOSpeed:

• A fully digital marketplace to buy, sell and exchange ART master

pieces

• Provide a secure and transparent platform to collect and sell ART

such as paintings, photographs, animations, short films and so on.

• Provide a faster way to transact any kind of digital art

• Provide a complete audit of transactions and proof of ownership of

the art pieces

• Platform launches in UK with regulatory approval for customer con-

fidence and security

• Full ownership of the platform and customer data

• Full integration and support of most of the smart mobile phones, tab-

lets and web browsers

• A mobile app with multiple functionalities to complete end-to-end

transactions to buy, sell and exchange art collectibles

• Provide a wallet to store digital currency to be able to transact on the

marketplace. The wallet is fully controlled by customers

• Launch of IOSpeed’s own coin attached to Fiat currency (GBP)

• A full KYC (know your customers) as part of customer onboard-

ing. This includes art collectors and also artists who design the art.

This can also be called buyers and sellers

• A fully automated marketplace without a need for any intermediators. A

secure and audited smart contract to facilitate end-to-end transactions

• 24/7 support team to manage the platform and assist customers

• Best-in-class leadership team

• A fully trained team to manage the day-to-day operations of the platform